Madeleine Hoyte

About

Contact

Madeleine Hoyte

About

Contact

Madeleine Hoyte

About

Contact

Madeleine Hoyte

I’m a recent User Experience Design graduate championing psychology-led UX research, in an effort to create a more inclusive design world.

Contact me

About me

Using Gretchen Rubin's 4 Tendencies theory, I’ve been researching how a user’s personality type affects how they respond to design

Have you ever wondered if someone's personality type influences how they use a website?

Using Gretchen Rubin's 4 Tendencies theory, I've developed my own theory on the 4 different roles a user can take on

Presenting the Four User Roles!

Informed by Gretchen Rubin's Four Tendencies

“I don't want people to give me new things to be worried about.”

The Adherer

They conform to external instructions while also relying heavily on the interface for guidance and decision-making, so they adhere to and rely on the interface

To design for them, consider that:

Design features should be reward-based

Design features should be reward-based

The user flow should feel easy

The user flow should feel easy

Communicate with a personal and authoritative tone

Communicate with a personal and authoritative tone

The Determiner

They determine what they need from an interface and make decisions on whether it conforms to their internal expectations

To design for them, consider that:

Design features should feel specifically chosen for them

Design features should feel specifically chosen for them

The user flow should feel quick

The user flow should feel quick

Communicate with concison

Communicate with concison

"I don't want to feel like I'm doing something for the owner of the app'

"I'd like the

app to make decisions for me, as long as I get the final say"

The Discerner

They rely on the interface to help with their tasks but they also rely on themselves, so must discern between the two and which information and expectation is the most accurate and relevant.

To design for them, consider that:

Design features should be not be gimmicky

Design features should be not be gimmicky

The user flow should feel systematic

The user flow should feel systematic

Communicate with correct and relevant information

Communicate with correct and relevant information

The Explorer

They seek the freedom to explore and navigate an interface without being directed by either internal or external influences.

To design for them, consider that:

Design features should be feel low-commitment and be interactive

Design features should be feel low-commitment and be interactive

The user flow should feel open-ended

The user flow should feel open-ended

Communicate with example over instruction

Communicate with example over instruction

“I'd like to learn for myself rather than just be told what to do”

I've been researching the correlation between personality types and interface preferences.

Have a look!

Take the Four Tendencies test here

I completed over 40 experiments to identify a link between personality type and user behaviour

The findings from this research enquiry is what led me to develop The Four User Roles

Quantitative data

I collected data on participants eye-movements, buttons clicked and time taken. I did 25 user tests and interpreted the data through statistical analysis, including a T-Test.

The outcome revealed a link between a user's personality type and how they behave on a sign-up form website.

(1) Eye-Tracking software

(2) Microphone

(3) Moderator notes

Click to view the data

Qualitative data

After identifying a link with quantitative data, I collected data on participant's thoughts and preferences regarding different styles of interface design. I did 16 interviews and usability tests and analysed the transcripts using Condens.

The outcome revealed similarities between the Tendencies and their preferences regarding interface design.

(1) Microphone

(2) Participant consent form

(3) Moderator notes

Now I'd

identified a link between personality type and user behaviour, as well as discovered the best way to design for each personality type, I had the groundwork to make my own

UX theory

Now it was time to nerd out!

Now I had identified a link between personality type and user behaviour, as well as discovered the best way to design for each personality type, I had the groundwork to make my own UX theory